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CI Mutual Funds Inc. Client Services Department
Receives Contact Center Employer of Choice™ Award


Mark MacLeod
Vice-President, Client Services
CI Mutual Funds Inc.

Toronto, Ontario - CI Mutual Funds Inc.’s Client Services department has become the second contact center in North America to achieve the designation of Contact Center Employer of Choice™.

The Contact Center Employer of Choice™ (CCEOC) program enables call centres to enhance public perception, provide exceptional work environments, and attract, retain and engage high performing, culturally aligned employees. “CI Client Services can feel proud of this designation and their contribution to the company’s corporate employer of choice brand,” said Jeff Doran, President of CCEOC. “This award differentiates CI Client Services as one of the best contact centres to work for in Canada.”

Mark MacLeod, Vice-President, Client Services said, “Achieving the Contact Center Employer of Choice™ award not only allows us to benefit from promoting the designation but also helps us to identify new performance enhancement opportunities and develop a targeted action plan for continuous improvement.”

CI Client Services participated in the CCEOC program so it could accurately target areas of opportunity for improving employee satisfaction and specifically focus on some of the following areas:

  • new opportunities for employee development;

  • position the department to attract the best, most appropriate candidates
  • motivate and enthuse employees

  • open and trusting communications between staff and management

  • develop more standardized operating guidelines for supervisors and managers


  • The Contact Center Employer of Choice™ award is quickly becoming the industry standard for recognizing people-centric contact centres. Through a proprietary, two-phased assessment, a contact centre can quickly determine if they meet the qualification standards. Once the designation is achieved, the contact centre is listed in the CCEOC Registry and on the official corporate web site www.ccemployerofchoice.com and receives the prestigious award. The contact centre is also entitled to use the CCEOC insignia for promotional purposes.

    CI Mutual Funds Inc.

    CI is a wholly owned subsidiary of CI Fund Management Inc. (TSX: CIX), an independent, Canadian-owned investment management company with approximately $37.5 billion in fee-earning assets as of October 31, 2003. CI has the industry’s broadest selection of investment funds, including mutual funds, industry-specific funds, 100% RSP-eligible global funds, segregated funds and hedge funds. CI is on the Web at www.cifunds.com.

    Contact Center Employer of Choice

    The Contact Center Employer of Choice organization is a group of industry experts, academics and research analysts who, over the last 2 years, have combined their talents to create this unique designation and branding program. CCEOC experts work with clients to assess, develop, maintain, and promote their contact centers to achieve CCEOC status and create high-morale, high-performance operations.


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